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PAY WHAT
YOU WANT.
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THE PROJECT
12 graphics. No fixed prices.
Visitors chose what they wanted to pay for selected
tees, totes, and caps.
THE PIECES
"What does belonging cost?"
A series of graphics built around price tags, clothing, and the things we attach value to.
THE POP-UP
Same pieces. Different prices.
Fixed prices off. Amount up to each customer.
Some people paid more. Others paid less. There wasn't one answer.
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Original Graphics
12
Pieces Sold
85
Average Price
$17
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